Common Mistake in Online Business
Doing business through online media is increasingly becoming a choice because the capital and operational costs needed are relatively small. You also are not bound by time and place, so that it can do other work without having to wait with the product you are selling. To facilitate customers in accessing the website, you should note the following common mistakes in online business:
1. Excessive site design.
It is legitimate to use animation, music, and graphics on the site but do not make it too much. Based on the research, people is more interested in simple site. Layout that is too crowded will slow the site loading process. Remember, internet users are busy people; they want to get information as fast as they could get.
2. Filling the site with links or text that has nothing to do with the business.
This will make the visitors lazy to come and visit your site in the future. Make sure that the texts are also not excessive. Sparingly, make sure it is in accordance with the purposes of business or goods offered.
3. Creating a site that does not look professional.
In the online world you have less than 20 seconds to leave a first impression in the minds of visitors. Take advantage of this first sharp time well.
4. Make potential customers confused.
If too many click buttons in the site, the visitor gets confused. It will be even worse if it is scattered on all over the site. The usage of only basic instructions or a simple one is already proven to be effective to guide visitors.
5. Place your contact info at a place that is hard to find.
6. Rarely update the information.
This is the biggest mistake of doing business online. Developing the business world at any time and you should be able to compensate. Update information periodically, at least once a week, ranging from photos, price, to other information about the goods offered.
7. Using a splash page.
Splash page is the start page contains a logo that must be clicked in order to enter the site. You have to know that this kind of page is quite confusing for many internet users.
8. Require visitors to download a particular feature.
Do not install this kind of feature that will make visitors only able to access the information. Many people consider this a waste of time.
9. Do not provide clear information.
It will make your potential customer ran away if they are confused on the info that is not clear enough. Make sure you list a complete specific info so your customer able to read it before making a purchase.
10. Send spam.
Spam is a form of an e-mail that is sent to many people without being asked. This is disturbing. People will feel their privacy is violated.
11. Changing the site address.
Changing address of the site will make you look inconsistent, it will be worse if you do not make any notice. Once the customers are looking for you, they will think you are out of business.
12. Ignore the market competition.
It is better if you focus your efforts to market but do not make it you miss the opportunity from your competitors. You should note the efforts of your competitors and develop your own strategy.
13. Selling your merchandise that has no relation to each other.
For example, you are selling cookies and maternity clothes. Both of the products are two things that have nothing to do. Customers will be confused. If you want to sell more than one type of goods, make it a different site.
14. Create a business category, name or keywords that are too general.
If you do this kind of stuff, you will lose to your other competitor. Because you do not have something unique that customers want.
15. Make something different but not specific.
For example, you want to sell selling “roasted venison dumplings spicy sweet flavor”.
16. Do not have business permit.
Remember, even the location of your business is carried out at home; it does not mean you do not need to get a business license. Enroll and do not forget to pay taxes because of this is the obligation of good citizens.
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can’t agree more on the mistakes which were committed causing the failure in the business. It’s always good to know the types of practices which is not healthy and avoid them.